Business Tips

Giving yourself the edge in a competitive job market can be tricky, which is why figuring out your USP – or your ‘Unique Selling Point’ – can be a valuable way to get ahead. Jobs are not always easy to come by and anything that helps you to stand out is unquestionably a bonus. Finding your Unique Selling Points and demonstrating how it is likely to be beneficial in a potential job and to a hiring company is a highly effective way to further your career and set you apart from your competitors.

Applying for jobs

How successful you are in being hired for the jobs you are applying for will depend on whether you have that extra special ‘something’ to offer the role. This is your Unique Selling Point. Whether it’s your incredible organizational skills, your ability to manage a team, or just your sociable, magnetic personality – your Unique Selling Point is what is going to get you the desirable jobs. You should think about what it is about you that is likely to connect with the job in question, and why you, over any other candidate, would be able to achieve real lasting success in the role.

Finding your Unique Selling Point

It’s not always that easy to pinpoint exactly what your Unique Selling Point is. Often, our most valuable skills are those that come most naturally to us, and therefore we might not always notice them. The way to discover what your most unique attributes are is to think about what you are really good at in day-to-day life and how these skills might be beneficial to the job you are applying to.

Often, our Unique Selling Point is based on something unusual or ‘different’ we have done in the past – you might be a tenacious, determined person because you’re a keen mountain climber in your spare time, or you may be highly persuasive because of relevant jobs you’ve done in the past.

Your Unique Selling Point is what sets you apart from your competitors in the job market, and aside from the rest of your necessary skills, it is what will ensure that a potential employee will remember you above the rest. Ultimately, jobs are matched with candidates depending on whether they have the relevant skill set. By highlighting your Unique Selling Point, you are demonstrating why you should be hired above your competitor.